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Different. Not Less. Tee

£30.00

Colorlight blue

Size S M L XL 2XL 3XL 4XL 5XL

Different. Not Less. Tee

Identity Collection

Some phrases get worn out from overuse. This one hasn't, because it's still true every time it needs saying.

Small mark at the chest. The back carries the whole argument in four words: DIFFERENT. NOT LESS. No comparison implied, no ranking, no hierarchy to argue with — just a fact, stated the way a fact should be.

The garment. 5.3oz 100% cotton · classic fit · 7/8" seamless rib collar · taped shoulders, double-needle stitched neckline, hem and sleeves · tearaway label.

Sensory notes. Soft-hand print, sits into the fabric rather than on top of it. No back-of-neck tag. Runs true to size.

Not a comparison. A correction, worn plainly.

Size Guides

T-Shirt Size Guide

Measurements are taken while the garment is laid flat. For the best comparison, measure a T-shirt you already own and compare it with the measurements below.

T-shirt showing width, length and sleeve length measurements

Size	XS	S	M	L	XL	2XL	3XL	4XL	5XL
Measurements in inches
↔ Width Measured across the chest	16.0	18.0	20.0	22.0	24.0	26.0	28.0	30.0	32.0
↕ Length Top to bottom	27.0	28.0	29.0	29.0	31.0	32.0	33.0	34.0	35.0
↗ Sleeve length Shoulder to sleeve edge	8.0	8.2	8.5	8.7	9.2	9.3	9.5	9.7	10.0
Measurements in centimetres
↔ Width Measured across the chest	40.6	45.7	50.8	56.0	61.0	66.0	71.1	76.2	81.3
↕ Length Top to bottom	68.6	71.1	73.7	76.2	79.0	81.3	84.0	86.4	89.0
↗ Sleeve length Shoulder to sleeve edge	20.3	21.0	21.6	22.2	22.9	23.5	24.1	24.7	25.3

Please allow a manufacturing tolerance of approximately ±1.5 in (3.8 cm).

Hoodie Size Guide

Our hoodies have a comfortable unisex fit designed for everyday layering. Measurements are taken while the garment is laid flat. Compare them with a hoodie you already own to find the fit that works best for you.

Prefer a closer fit? Choose your usual size. For a roomier or oversized feel, consider sizing up.

Hoodie showing width, length and sleeve-length measurements

Size	XS	S	M	L	XL	2XL	3XL	4XL	5XL
Measurements in inches
↔ Width Measured pit to pit	—	20.0	22.0	24.0	26.0	28.0	30.0	32.0	34.0
↕ Length Top to bottom	—	27.1	28.0	29.1	30.0	31.0	32.0	33.0	34.0
↗ Sleeve length Measured from centre back	—	33.5	34.5	35.5	36.5	37.5	38.5	39.5	40.5
Measurements in centimetres
↔ Width Measured pit to pit	—	51.0	56.0	61.0	66.0	71.1	76.2	81.3	86.0
↕ Length Top to bottom	—	69.0	71.1	74.0	76.0	79.0	81.0	84.0	86.0
↗ Sleeve length Measured from centre back	—	85.0	87.6	90.2	92.7	95.3	98.0	100.3	102.9

Please allow a manufacturing tolerance of approximately ±1.5 in (3.8 cm). XS is not currently available in this hoodie style.

Kids' Size Guide

This guide covers our Age 2–6 styles. Measurements are taken while the garment is laid flat. For the best comparison, measure a T-shirt your child already wears comfortably and compare it with the measurements below.

Measurement	2T	3T	4T	5T	6T
Width Measured across the chest, in	11.00	12.00	13.00	14.00	15.00
Length Top to bottom, in	15.00	16.00	17.00	18.00	19.00
Sleeve length Measured from centre back, in	9.00	10.00	11.00	11.50	12.50

Please allow for small manufacturing variations. Age labels are a general guide, so checking the garment measurements is the best way to choose a size.

Kids' Hoodie Size Guide

Designed for older children and young teens, these hoodies have a comfortable unisex fit that's perfect for everyday wear. Compare the measurements below with a hoodie your child already owns for the most accurate fit.

Measurement	XS	S	M	L	XL
Width Measured across the chest (inches)	15.98	16.93	18.11	18.90	20.08
Length Top to bottom (inches)	19.76	21.26	22.44	24.02	25.59
Sleeve Length Measured from centre back (inches)	23.50	26.50	27.76	30.24	32.99
Size Tolerance Manufacturing tolerance (inches)	1.00	1.00	1.00	1.00	1.00

These sizes generally fit children aged approximately 7–13 years. Every child is different, so we recommend comparing these measurements with a favourite hoodie for the best fit.